GameRefinery has boosted its game analytics platform with a new AI which automatically generates tags highlighting features and visuals.
The new system can auto-generate up to 100 tags per game and is currently being used for over 100,000 iOS games in Western markets including the US, UK, Canada, Australia, and New Zealand.
GameRefinery claims its new AI can automatically identify 51 features and 45 visual styles. This enables it to quickly tag games that its human analysts might not yet have got to—like the following new release:
The tags help game developers highlight features and compare with rivals across themes (e.g. zombies, sports, food/drink), moods and styles (e.g. cartoonish, serious, retro), and supported features such as guilds and PVP.
“This latest automated tagging feature ensures that GameRefinery can provide its customers with even richer insight and data on a scale yet to be seen in the mobile games industry,” said Markus Råmark, Co-Founder and CEO at GameRefinery.
“Our investment in machine-learning means that customers can now rapidly identify the key characteristics of over 100k games in the Western App Stores at a glance. We see this as just the beginning for automated tagging as we continue to add thousands more games and more territories in the coming months at no extra cost to our customers.”
GameRefinery counts mobile game giants including Zynga, SquareEnix, and King among its customers.
“We see this as just the beginning for automated tagging as we continue to add thousands more games and more territories in the coming months at no extra cost to our customers.”
The company says the AI will not replace its human analysts but will complement their work and enable greater focus on Analyst’s Overviews and feature-level deconstructions.